Making Yorkshire Wildlife Trust’s quarterly magazine more sustainable
Members of Yorkshire Wildlife Trust will now be receiving their quarterly magazine in sustainable paper-based wrapping, thanks to the team at Yorkshire-based, family-run printing company NorthWolds.
Yorkshire Wildlife Trust is a local charity working to create a Yorkshire rich in wildlife for everyone. The ‘Wildlife Yorkshire’ magazine is mailed to 22,000 households four times a year. NorthWolds has been working with the Trust for two years and, over the past 12 months, has helped them transition the magazine’s postage wrapping from polywrap to a potato starch alternative which, in the right conditions, is biodegradable over a period of time. They have now produced a fully recyclable paper cover made from sustainable sources to further increase the eco-credentials of the magazine without compromising on the quality, look and feel.
Clea Grady, Communications and Marketing Manager at Yorkshire Wildlife Trust, said: “Our ‘Wildlife Yorkshire’ magazine is produced for our members and showcases the vital work of the Trust - work that our members make possible. We share digital content, but we know that our supporters value a hard copy magazine through the door. We are impressed with NorthWolds’ passion for what they do and their willingness to find ways to help us demonstrate our environmental values by making our quarterly mailings more sustainable. The end result looks fantastic.”
Chris Sykes at Yorkshire-based, family-run printing company NorthWolds, said: “We’re not just your average printing company. Each job is different and precious to us and we always go above and beyond to advise our clients on the best possible solution. This means pushing the boundaries to create print solutions that are both beautiful and functional and showcase the values of the brand.”
He added: “We knew how important it was for Yorkshire Wildlife Trust to ‘practice what they preach’ when it comes to the environment and wanted to go further to find an even more sustainable solution to their magazine wrapping. But we’re not stopping there; we’re always working on even more innovative solutions to help our clients live and breathe their aims and values through their print materials.”
If you are a Wildlife Trust or other membership organisation or charity that wants to improve the environmental credentials of your printed materials, get in touch.